Apple Is Not So Smart

apple is stupidWhy in the world would a company release reviews of its product on April Fool’s Day?

There are only a few things that can happen on April Fool’s:

  • Good Reviews are not taken seriously.
  • Reviewers have to make disclaimers that they are not joking: see for example CNET TV’s article “We have an iPad and that’s no April Fool’s video,” or Synthtopia’s article “Korg iElectribe For The iPad No April Fool’s Joke.”

    How can a company that seems so smart sometimes be so stupid when it comes to thinking about its customers? Normally one only sees this much disregard and contempt for customers among telecom giants such as Verizon and AT&T; although I should exempt a few companies, especially ones I consult for that supply SIP Termination and Wholesale VOIP, from my condemnation.

    The only time Steve Jobs stands up for consumers is when it impacts Apple’s bottom line, read for example:

    Planck’s Constant Blog, iTunes and the greedy music industry

    Steve Jobs, has accused major labels of being greedy, and indicated that they have attempted to force an increase in the price of some downloads.

    “Music companies make more money when they sell a song on iTunes than when they sell a CD,” Mr Jobs said last year. “If they want to raise prices, it’s because they’re greedy. If the price goes up, people turn back to piracy – and everybody loses.”

    Jobs should know greedy: when I purchased my first iPod I needed to pay extra for the adapter to charge it up. Not nice.

    Explore posts in the same categories: Bad Marketing

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